John’s core equities revolve around brand, marketing, and communications planning. He has over 25 years experience, including higher education brand marketing, experience in national/global packaged goods, grocery retailing, business-to-business, business-to-consumer, financial and durable goods categories. He also has extensive consumer experience in revitalizing mature brands, new product development through live market testing and rollout.

John has spent much of his career in the brand development planning/advertising/public relations business with such global firms as J. Walter Thomson and Y&R. He was also one of four principal owners of a branding communications firm in Chicago. At these agencies, he worked with such brands as Wilson Golf, ALDI, Kroger (Louisville District), Sears, S.C. Johnson, Kraft, Quaker, Associates Financial Corp., Mutual of Omaha, Pizza Hut (franchisee groups), Mellon Bank, Unilever U.S. (Disney/Popsicle frozen treats, Breyers Ice Cream), R.T. French, Borden Snacks and Florsheim.

John relocated from Chicago to Phoenix to work with Thunderbird, Graduate School of International Management as their global brand, marketing director. In addition, he created and taught Thunderbird’s capstone global branding course.

His academic and practitioner experience has been focused specializing in brand development, marketing, integrated marketing communications planning. He also has accumulated deep experience in qualitative, quantitative research designs through new product test market programs. While at Y & R Worldwide, he assisted in crafting, through unique primary research programs, a virtual “The Super Market of the Future.”

John has joined a long time professional associate to form Creative Engine. A firm focused in “Refreshing brands” through brand planning and go-to-market strategic, tactical programs.

John received his undergraduate degree from University of Utah and graduate studies from Northwestern University. He was a member of the University of Utah Ski team and Alta, Utah ski instructor.